At AIM Hearing, we often explain to clients that hearing is a partnership between the ears and the brain. Your ears collect sound, but your brain has the much harder job: sorting through that sound, focusing on speech, ignoring background noise, and making sense of conversations in real time.
This is why some people say:
“I can hear people talking, but I still miss what they’re saying.”
Or:
“My hearing aids help, but restaurants and group conversations are still hard.”
That does not mean you are doing anything wrong. It also does not mean your hearing aids have failed. In many cases, it means your brain needs practice adapting to clearer sound again.
That is where LACE AI Pro auditory training can help.
You Do Not Just Hear With Your Ears. You Hear With Your Brain.
When hearing loss develops gradually, the brain can become less efficient at processing certain speech sounds — especially when there is competing noise.
Over time, your brain may receive less clear information from the ears. Then, when hearing aids are fitted, your brain suddenly has access to sounds it may not have heard clearly for years.
That can be a big adjustment.
For some people, hearing aids feel natural quickly. For others, the improvement is obvious, but listening still feels tiring in complex environments.
Common examples include:
- Following conversation in a busy café
- Hearing family members at the dinner table
- Understanding speech when several people are talking
- Listening to television without relying heavily on captions
- Keeping up in meetings, clubs, church groups, or social events
- Feeling confident when someone speaks from another room
LACE AI Pro may be particularly helpful if you:
- Wear hearing aids but still struggle in noise
- Feel mentally tired after social situations
- Avoid restaurants or group gatherings because listening is hard
- Often say “I can hear you, but I cannot understand you”
- Have recently been fitted with hearing aids and want to adapt faster
- Want to get more value from your hearing technology
- Want to actively improve your listening skills rather than simply “put up with it”
The Real Goal: Better Conversations
At AIM Hearing, our goal is not simply to fit hearing aids.
Our goal is to help you reconnect with the people and moments that matter.
For many clients, the most frustrating part of hearing loss is not the hearing test result. It is the daily impact:
Missing the joke at the table. Feeling left out of conversations. Pretending to hear because asking again feels embarrassing. Avoiding noisy places because listening feels like hard work. Feeling like family members are mumbling all the time.
LACE AI Pro is designed to help with the listening side of hearing care — the part that happens after sound reaches the ear.
Because better hearing is not just about volume.
It is about understanding. Confidence. Connection. Participation. And feeling more like yourself again.
How LACE AI Pro Works
LACE AI Pro provides structured auditory training exercises that can be completed at home using a compatible device.
The app guides you through listening activities designed to challenge and strengthen your brain’s ability to process speech and sound.
Rather than expecting instant perfection, the aim is gradual improvement through regular practice.
Short, consistent training sessions can help your brain become more familiar with listening tasks that reflect real-world challenges.
This may include exercises involving speech, background noise, memory, attention, and comprehension.
The idea is simple:
The more your brain practises listening, the better prepared it can become for everyday communication
Why AIM Hearing Recommends Auditory Training
As an independent hearing clinic, AIM Hearing focuses on personalised hearing care — not just devices.
We believe hearing rehabilitation should include the right technology, the right fitting, the right support, and the right training.
Hearing aids are a major part of that process, but they are not always the final step.
For many clients, auditory training can be the missing link between hearing more sound and actually feeling more confident in real-world communication.
LACE AI Pro gives clients a practical way to continue improving outside the clinic.
It helps shift hearing care from a one-off appointment to an active rehabilitation process.
That means you are not just waiting for your hearing aids to do all the work. You are helping your brain become part of the improvement.
Is LACE AI Pro Only for New Hearing Aid Users?
No.
LACE AI Pro may be useful for both new and experienced hearing aid users.
New hearing aid users may benefit because auditory training can support the adjustment process. When your brain starts receiving sounds it has not heard clearly for a long time, training may help you adapt more confidently.
Experienced hearing aid users may benefit if they still find certain listening situations difficult, particularly background noise, group conversation, or fast speech.
You may also benefit if your hearing has changed over time and you feel your listening confidence has dropped.
Even if your hearing aids are working well, LACE AI Pro may help you get more from them.
Will This Replace My Hearing Aids?
No. LACE AI Pro does not replace hearing aids.
It works alongside hearing aids.
Hearing aids improve access to sound. LACE AI Pro helps train the brain to make better use of sound.
For many people, the best results come from combining:
Properly fitted hearing aids Real Ear Measurement verification where appropriate Ongoing fine-tuning and support Communication strategies Auditory training Regular follow-up care
At AIM Hearing, we look at the whole picture — not just the device.
Who Is LACE AI Pro Best Suited For?
LACE AI Pro may be worth considering if you are motivated to improve your listening ability and are willing to practice regularly.
It may be especially suitable for people who:
Want to improve speech understanding in noise Have difficulty following conversation in groups Feel listening requires too much effort Want to build confidence with hearing aids Are comfortable using a smartphone, tablet, or computer Want a structured way to work on hearing rehabilitation at home
It may not be suitable for everyone, and that is why we recommend speaking with AIM Hearing first. We can help determine whether it is a good fit for your hearing needs, technology, lifestyle, and goals.
A Better Way to Think About Hearing Care
Many people think the hearing journey looks like this:
Hearing test → hearing aids → done.
But real hearing care is often more like this:
Hearing test → hearing aids → adjustment → training → confidence → better communication.
The hearing aids are important. But what happens after the fitting matters too.
LACE AI Pro gives clients a way to actively participate in their hearing improvement.
It turns hearing care into a training process — one where your brain is given the opportunity to practice, adapt, and improve.
Price?
$350 (At AIM Hearing). It is a one-time lifetime purchase and not one of those annoying yearly subscription models.
If you are ready to improve your listening confidence, contact AIM Hearing to ask about LACE AI Pro auditory training and whether it may be suitable for you.
AIM Hearing Shop 1/1 Heidke Street, Avoca QLD 4670 Phone: (07) 4153 1317
Train your brain. Hear the difference.